Villajoyosa (La Vila Joiosa) Holidays & Travel Guide + Advice

Villajoyosa, by locals called “La Vila Joiosa” is one of the most popular holiday resorts in Costa Blanca, located on the south-eastern coast of Spain, about 45 kilometres from Alicante Airport. Villajoyosa is a lovely beach resort with a long tradition of seafaring and voyaging as well as a chocolatemaking industry of renown.

The town also has great coastline with beautiful beaches. Holidaymakers may find numerous quality hotels, apartments and holiday accommodations in Villajoyosa.

Things to Do & See in Villajoyosa…

Things to do and see in Villajoyosa are endless. The walled Old Quarter of the town borders the River Amadorio and possesses an beautiful seaside frontage. The Gothic-style parish church housing a Baroque retable is worth a visit. Villajoyosa is famous for its chocolate industry.

The Chocolate Museum (Museo del Chocolate Valor) in Villajoyosa is worth a visit.

Villajoyosa Cove Market is also very famous among holidaymakers that is held every Tuesday and Saturday.

No Regrets Booking Advice

Villajoyosa (La Vila Joiosa) is situated in a great geographical location where the summits of the Aitana and Puig Campana Ranges is a barrier that defends this area from the cold north wind and makes it possible for mild temperatures to be enjoyed throughout the year.

As for beaches in Villajoyosa ; Villajoyosa has 3,5 km. of beaches. Centro and Paradís (Playa Paraíso) beaches are the closest beaches to the town centre. The Playa Torres, Racó Conill, Bol Nou and La Caleta beaches are the other popular beaches in Villajoyosa.

Daily Tours & Excursions

Top Attractions & Sights in Villajoyosa for you…

Centro beach

Villajoyosa Centro Beach is a beautiful and lively beach located in the town of Villajoyosa. It is a great place to spend a day relaxing in the sun, swimming in the crystal-clear waters of the Mediterranean Sea, and enjoying the local scenery.

The beach has a wide range of amenities including showers, toilets, changing rooms, sun loungers and parasols, as well as a good selection of beach bars and restaurants. There is also a promenade which runs along the length of the beach, perfect for a stroll in the evening or for a jog in the morning.

One of the main attractions of Villajoyosa Centro Beach is its beautiful and colorful houses which are located right on the seafront, giving the beach a unique and charming character. The colorful houses date back to the 18th century, and they were painted in bright colors so that fishermen could easily identify their homes from the sea.

Villajoyosa Centro Beach is also located close to other beautiful beaches and coves such as Paradís Beach and Bol Nou Cove, which can be accessed by foot along the coastal path or by car. These beaches are also great for swimming and snorkeling in the clear turquoise waters.

Paradís beach

Paradís beach is a beautiful and unspoiled one located in Villajoyosa. The beach is known for its crystal clear waters, soft golden sand, and stunning scenery. It’s a popular spot for swimming, sunbathing, and relaxing with friends and family.

In addition to the beautiful beach, there are plenty of restaurants and cafes along the promenade where you can enjoy a meal or a refreshing drink while taking in the views. There are also plenty of water sports activities available, including snorkeling, kayaking, and paddleboarding.

One of the unique features of Paradís beach is the colorful houses that line the shore. These traditional houses, known as “casas de pescadores” or fishermen’s houses, are painted in vibrant colors and add to the charming atmosphere of the beach.

The Old Quarter

The Old Quarter of Villajoyosa, also known as Casco Antiguo, is a charming and historic neighborhood located in the heart of the town. It is home to many colorful buildings, narrow streets, and traditional architecture that dates back to the 16th century.

One of the main attractions in the Old Quarter is the Iglesia de la Asunción, a beautiful church built in the 16th century with a striking baroque façade. Another must-see is the Valor Chocolate Museum, where you can learn about the history of chocolate making in Spain and sample some delicious chocolates.

Visitors can also enjoy strolling through the narrow streets and alleys of the Old Quarter, admiring the colorful facades of the buildings and discovering hidden squares and charming corners. There are plenty of small cafes and restaurants where you can stop for a coffee or a bite to eat, as well as shops selling local handicrafts and souvenirs.

One of the best times to visit the Old Quarter is during the annual Moors and Christians festival, a lively and colorful celebration that takes place in July. The festival is a reenactment of the battles between the Moors and Christians that took place in Spain in the 13th and 14th centuries, and features parades, fireworks, music, and dancing.

Parish Church

The Parish Church of the Assumption of Our Lady, commonly known as the “Iglesia de la Asunción” is located in the Old Quarter of Villajoyosa. The church is one of the most important historical and cultural landmarks of the town, and it is a must-visit for those who are interested in history and architecture.

The church was built in the 16th century, and it underwent several renovations and restorations over the years. Its unique style is a combination of Gothic and Renaissance architecture, and it features an impressive bell tower that dominates the town’s skyline.

Inside the church, visitors can admire the stunning altarpiece, which was created in the 18th century by the renowned artist, Antonio de Villanueva. The altarpiece is made of wood and it features intricate carvings and beautiful paintings. The church also houses a number of other works of art, including paintings, sculptures, and tapestries.

Villajoyosa Chocolate Museum

The Villajoyosa Chocolate Museum is a unique and fascinating attraction located in the town of Villajoyosa. It is dedicated to the history and production of chocolate, which has been an important industry in the region since the 18th century.

Visitors to the museum can learn about the origins of chocolate, the process of making it, and the history of the chocolate industry in Villajoyosa. The museum features a wide range of exhibits, including antique chocolate-making machinery, vintage advertising posters, and displays of traditional chocolate-making tools and techniques.

One of the highlights of the museum is a guided tour that takes visitors through the chocolate-making process, from the harvesting of cocoa beans to the finished product. The tour also includes a tasting of different types of chocolate, including some of the museum’s own handcrafted chocolates.

The museum is housed in a beautiful old building that was once a chocolate factory, and it offers stunning views of the Mediterranean Sea. It is a popular attraction for both locals and tourists, and it is a must-visit destination for chocolate lovers.

  • Address: Avinguda Pianista Gonzalo Soriano, 13, 03570 La Vila Joiosa, Alicante

Water Sports

The beautiful beaches of Villajoyosa are perfect for water sports such as kayaking, paddleboarding, windsurfing, and sailing. You can also go on a snorkeling or scuba diving excursion to explore the underwater world of the Mediterranean Sea.

Outdoor Sports

Hiking and Trekking

The mountains and natural parks surrounding Villajoyosa offer great hiking and trekking trails for all levels. The Sierra de Aitana, for example, is a popular destination for hiking enthusiasts, with stunning views of the coast and the countryside.


Villajoyosa and the surrounding area offer many cycling routes for road and mountain biking enthusiasts. You can rent a bike and explore the beautiful coastal and mountainous scenery at your own pace.


There are several golf courses in the area, including the Villaitana Golf Course, which offers stunning views of the Mediterranean Sea and the mountains.

Rock Climbing

The rugged mountains surrounding Villajoyosa offer great opportunities for rock climbing enthusiasts, with routes of varying levels of difficulty.

Food & Drink

Villajoyosa is known for its seafood, and you can find many seafood restaurants along the beachfront promenade. The town also has a weekly market where you can find fresh fruits, vegetables, and other local produce. In addition, there are several cafes and bars in the old town where you can enjoy a coffee or a glass of wine.


Villajoyosa has a variety of shops ranging from small local boutiques to larger chain stores. The old town is the best place to find unique souvenirs, handicrafts, and local products. In addition, the town has several supermarkets and shopping centers where you can find all the necessities.


While Villajoyosa is not known for its nightlife, there are still several bars and clubs where you can enjoy a drink or dance the night away. The beachfront promenade is the best place to find lively bars and clubs.


Villajoyosa has a range of accommodation options, from budget-friendly hotels to luxury resorts. The beachfront area has several hotels with beautiful views of the Mediterranean Sea, while the old town has charming guesthouses and apartments for rent.

How to Get to Villajoyosa?

To get to Villajoyosa, you can fly into Alicante Airport and then take a taxi or bus to the town. Alicante Airport is the nearest international airport to Villajoyosa, located approximately 38 kilometers away.

You can also drive to Villajoyosa from other parts of Spain or Europe, as the town is easily accessible by the AP-7 motorway.

If you’re traveling by train, you can take a train to Alicante and then transfer to a local train to Villajoyosa.

There are also buses that run to Villajoyosa from nearby cities like Alicante and Benidorm.

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